From the team behind Inceptly ($950M+ in D2C revenue driven) and VidTao (100K+ marketers)
Stop cross-referencing spreadsheets. Start trusting the numbers.
No VCs. No sales team. Just a fair price, locked in for life.
Open Meta Ads Manager. Check yesterday's ROAS. Open Google Ads. Check their version of yesterday's ROAS. Open Shopify. Count the actual orders. Open your attribution tool. See a fourth set of numbers that matches none of the other three.
Pull up a spreadsheet. Start cross-referencing. Try to figure out which number to trust. Give up. Go with gut.
That's the routine. Every morning. And you're paying between $300 and $1,500 a month for the privilege of doing it.
You signed up for an attribution tool because you wanted to stop guessing where your ad budget goes. Instead, you got more dashboards, more reports, more "AI-powered insights," and somehow the question you started with ("is this campaign actually making money?") is just as hard to answer as it was before you were paying for help.
The tool looks professional. The dashboards are polished. The feature list is impressive. But when it's time to make a real decision about where to put your next $10,000, you still don't trust the numbers enough to act on them without checking two other systems first.
That's not a data problem. You have plenty of data. That's a clarity problem. And more features won't fix it, because more features are how you got here.
"Your attribution vendor's biggest expense isn't engineering. It's convincing you to buy."
The attribution tools in this space aren't broken in an obvious way. They connect to your ad accounts. They show data. The dashboards look professional. Some of them cost $1,500 a month and have teams of engineers behind them. So why do you still have that spreadsheet open?
Because the tools were built to impress, not to clarify.
The dashboards are polished, but the attribution logic behind them is a black box. You don't know how much the output depends on settings you configured six months ago and forgot about. You end up trusting data you can't trace, or worse, not trusting it at all.
Pixel configuration. DNS changes. CAPI setup. Onboarding calls. Some brands spend thousands of dollars and half a year just getting tracking to work. By the time it's running, they're not even sure the data is accurate.
Triple Whale has 200+ employees. Northbeam raised $25M. The infrastructure to run attribution analytics costs pennies per client per month. They charge 100–1,000x markup to fund sales teams, SDRs, conference booths, demo calls, and investor returns. Every dollar they spend acquiring you gets passed to you.
AI agents that crash. Media mix models you don't understand. Creative cockpits you never open. Incrementality testing you'd need a data scientist to interpret. The feature list gets longer. Your clarity doesn't improve. Your bill does.
Every year, these tools get more complex and more expensive. And every year, D2C brand owners are still cross-referencing spreadsheets to figure out where their money went.
Done paying $1,500/month for a gut check?
100 founding member spots at $79/month, locked in for life.
Bratrax Lite starts from a different assumption: you don't need more dashboards. You need fewer, better numbers that you can actually trust.
We spent years building custom analytics for D2C and direct response brands, identified the things that actually drive decisions, and built a product that does exactly those things well, and nothing else.
Your data flows from your store and ad accounts into dashboards you can actually trace. You see what's connected, how it's processed, and why the numbers say what they say. No mystery attribution. No hidden logic.
Most tools lock you into their built-in AI chat. We don't. Bratrax Lite gives you a clean, structured dataset that connects directly to Claude, ChatGPT, or whatever AI tool you already use. Have conversations with your data wherever you work, not inside our app.
Connect your store. Connect your ad accounts. Dashboards populate. That's the setup. No pixel debugging. No DNS configuration. No three-week onboarding call sequence.
No sales team. No demo calls. No investors demanding returns. Just engineers solving problems. $79/month for founding members, $99 after that. Flat, regardless of how big your brand gets.
Shopify today, more platforms coming. Your products, orders, and customer data flow in automatically.
Facebook, Google, or both. Bratrax Lite pulls your ad spend and conversion data without pixel configuration or DNS changes.
Pre-built dashboards show you what's profitable. And your data connects directly to Claude or ChatGPT, so you can dig deeper on your terms, not ours.
That's it. Most brands are looking at real data within minutes of signing up.
Every Bratrax account comes with a ready-made data connection that works inside Claude, ChatGPT, or any AI tool you already use. Open a conversation, connect your Bratrax data, and start asking questions — no exports, no CSV files, no API setup.
No other attribution tool does this. Because they have no incentive to. Their business model depends on you staying inside their app. Ours depends on your data being useful everywhere.
This is what your conversations look like when your AI can actually see your business data. Built on the same analytics infrastructure we use for our $5K/month enterprise clients.
Three steps. No onboarding calls. No six-month setup.
$79/month for founding members.
First-touch, last-touch, multi-touch. Not locked behind a $279/month "Pro" tier. Not gated by your GMV. The full product from day one.
Opinionated dashboards designed from real experience with hundreds of D2C brands. Not a blank canvas you spend three weeks configuring. Connect your store, see your data.
Your Bratrax dataset plugs straight into Claude, ChatGPT, or any AI you use. Ask your data anything, wherever you already work. No proprietary chatbot required.
$79/month at $500K revenue. $79/month at $5M revenue. No pricing calculator. No surprise invoice when your store has a good quarter. Founding member rate, locked in for life.
Monthly. Cancel anytime. If you don't trust the numbers more than your current tool within 30 days, we'll refund you. No questions asked.
| Bratrax Lite | Triple Whale | Northbeam | Hyros | |
|---|---|---|---|---|
| Starting price | $79/mo | $129/mo | $1,500/mo | $69–$999/mo |
| Price at $5M GMV | $79/mo | $1,129/mo | Custom (higher) | $999+/mo |
| Setup time | Minutes | Hours to days | Weeks | Weeks to months |
| AI data access | Your Claude/ChatGPT | Proprietary (Moby) | None | None |
| Money-back guarantee | 30 days | No | No | No |
| Contract | No | No | Annual | Annual |
You shouldn't need a pricing calculator to figure out what your analytics tool costs.
I've been building custom analytics for D2C brands for years. Every engagement starts the same way: the team has an attribution tool, they have dashboards, they have data. And they still don't trust the numbers enough to make a real budget decision without pulling up a spreadsheet and cross-referencing manually.
They're paying $300, $500, sometimes $1,500 a month. And their process is still: check the tool, check the ad platform, compare, go with gut.
That's the problem we're solving. Not "more data." Not "AI-powered insights." Just honest, consistent numbers from a tool that was designed to give you clarity instead of trying to impress you with complexity.
No attribution tool gives you perfect data. Anyone who promises that is selling you something. What we can give you is numbers that are consistent, transparent, and trustworthy enough to actually make decisions with. That's what this is.
One plan. Every feature. No contract. No risk. No credit card required to join the waitlist.